I connect the people and priorities that make complex programs move — across product, marketing, creative, legal, and business teams, in environments where the playbook doesn't exist yet.
My background spans tech (Meta), international agencies (Le Pub, VML/Wunderman Thompson), and production engineering. That non-linear path gives me something most PMs don't have: I understand how systems break, and I know how to build the connective tissue that keeps them from breaking again.
Based in Rio de Janeiro. Remote-first · open to relocation. Open to Senior PM, Creative Ops, Chief of Staff, and PMM roles.
3-Year Program
Brazil's first B2B2C integrated program for WhatsApp Business — a 3-year initiative with no precedent inside Meta. As operational lead, I worked across CreativeX, Consumer Marketing, and the Business team, translating between stakeholders with different priorities, rhythms, and levels of product knowledge.
That meant going deep on the product myself — features, API, real business use cases — and building working relationships across PMM, Brand, Performance Marketing, and UX. The kind of groundwork that doesn't show up in a deck but determines whether a program actually moves.
Six months into the campaign: 50% YoY revenue growth. Now a global Meta reference.
Prompted Flag
Meta AI's first large-scale stadium activation in Brazil. The objective was to drive product awareness and daily active users through a culturally resonant moment — inside Maracanã, with Flamengo, the most-followed football club in the country. I owned end-to-end project delivery: vendor coordination, club partner management, internal alignment across brand, legal, and product teams, all under tight and non-negotiable timelines. The activation earned unplanned national broadcast coverage — Globo ran it for 1.5 minutes without realizing it was a Meta campaign.
Using Claude to Navigate a Senior-Level Job Search
After my Meta contract ended in April 2026, I used Claude as a co-pilot throughout my job search — not to generate applications, but to make better decisions faster. This is the case study that lives behind the portfolio itself.
Over several months, I used the tool to filter and evaluate 30+ job postings (identifying fit vs. gap in under 60 seconds per role), calibrate PJ contract rates with self-employment costs factored in, adapt my positioning for different contexts (tech company vs. agency vs. international platform), and draft outreach that preserved my voice while landing with the right tone for each contact.
The meta-skill here isn't prompt engineering. It's knowing what to ask for — and that requires the same clarity a PM needs in any briefing situation.
Creative Operations
Cross-functional Leadership
Vendor Coordination
Stakeholder Management
End-to-end Governance
OKR Frameworks
Process Design
Risk Management
Creative Agencies
Production Engineering
Automotive (former)
Digital Marketing